Elevate and our Japanese Partner Hirayama
What We Value
To become the prominent Middle East company focussing on the Japanese based Kaizen Management System and imparting its true values into our regional processed driven based companies.
Our mission acts as a compass, influencing key strategic decisions in the ethos of continuously improving, branding, product innovation, partnerships and much more.
By being a mission with a company, rather than a company with a mission, we leverage our brand to solve problems for individuals, companies, and our region. In turn, we gain insights into services that push the boundaries of what’s possible, to grow our business and build a better world for our region.
01
Respect, Integrity & Accountability
Our core principles are built on the foundations of respect, integrity and accountability in everything we do.
02
Continuously Improving
The ideal conditions for making things are created when machines, facilities and people work together to add value without generating any waste.
03
Innovation & Branding
The rapid pace of technological advancement coupled with highly competitive markets necessitates business innovation and brand differentiation, creating mission-driven services which shape demand, while driving measurable social impact that foster goodwill and success.
04
Team Work & Partnerships
Fostering a culture that enhances individual
creativity and teamwork value, while honouring mutual trust and respect between labor and management. By committing to a higher purpose and working together, we aspire to increase partnership opportunities with other organisations and people working towards a similar goal.
05
Community Outreach
Here at Elevate, we invest in the community through building connections that are helping to shape a more sustainable future. We want to make a positive difference in people's lives
06
Environment
Keep every site secure, tidy and safe for eveyone
Our Story
Elevate is about constantly striving for good changes, from small improvements to big achievements. We believe that, following this concept, we can do something to care more for ourselves, for others, and for the Planet.
It is with this in mind that both Elevate and Hirayama made the conscious and strategic decision to introduce the true ethos of Kaizen to the Middle East. This is not just about training. Rather, it is all about changing a mindset to embrace continuous success through nurturing improvement in the oneself and the company to create efficiency through removing waste in its processes.
Meet The Team
An experienced degree qualified senior leader having worked for international tier one design, consulting, project management & contracting companies with over 29 years of international experience. Key experience working on strategic planning, business administration, mixed use development, high rise, design & build, large civil infrastructure, environmental, master planning, commercial, & real estate engineering projects throughout the Middle East. Overseen and delivered projects valuing from SAR 5 million – SAR 3.6 billion. Believes that ensuring client satisfaction is the key ingredient for a medium to long-term sustainable business and that the work is not only done by winning but measured through delivering quality and subsequently resulting in long term client trust.
Founding Partner & CEO
Mohamed Chaudhry
BSc. Hons. Dip. Arch. RIBA
Co-Founding Partner & CFO
Osama Hamza Albakri
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Legal Counsel
Eyad Hamza Albakri
Eyad Hamza Al-Bakri Managing Partner & Co-founder Eyad holds an LLB (Hons) From King Abdul Aziz University and LLM Intl. Economic and Trade Law from Brunel University, UK. Previously, he was a legal advisor in Saleh Al Hejai- lan Law Firm in Riyadh. He is specialized in commercial cases, tax law, liquidation of companies, and liquidation of Inheritance.
Head of Training & Certification
Dr. Walid Abediseid
Highly experienced professional with over 20 years of diverse expertise in administration, teaching, and scientific research. Proven ability to design and implement educational programs, manage administrative tasks, and conduct innovative research. Adept at fostering an engaging learning environment and managing projects from inception to completion.
Ph.D. Electrical Engineering
M.A.Sc Electrical Engineering
B.ASc Electrical Engineering
Principal Financial and Business Consultant
Ahmed Fahmy
Ahmed holds an MBA in International Management and Leadership from the Swiss School of Management and in Certified Management Accountant (CMA) from the Institute of Managerial Accounting (IMA) in the USA. His work scope includes testing internal control and governance systems, evaluating financial health, reviewing reporting systems, and assessing budgets to optimize resource utilization.
Currently, serving as a financial advisor to diverse industrial and trading companies, providing valuable insights.
Has a strong track record in finance, specializing in designing and implementing enterprise resource planning programs like Odoo, SAP, and Microsoft Dynamics, along with training financial teams. He has also advised the institutions sector at the Ministry of Interior (AMAN), leading governance and control systems development. Digital transformation in finance is a key area of expertise, along with financial and feasibility studies, credit file preparation for financial institutions, and budget and financial planning for various companies.
Ahmed has held the position of Group Financial Manager at Alex Apparels Company, specializing in ready-made garments, and earlier, served as the Financial Manager at Food Craft Company for Food Industries. He also held key positions such as Accounting Manager for Louis Dreyfus International in the Middle East and Africa region, and as the Head of Managerial Accounting Department at Evyab Egypt Company for Cosmetic Industries.
BD Senior Coordinator
Abdelrafie Fakher
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Business Development Makkah Governate
Bakheet Alqethami
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Business Development Madinah Governate
Ibrahim Hamza Bakri
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Meet Our Partners Hirayama Business Consulting
Process improvement consultant
Akihiro Ito
He worked for JIT Institute, Tokyo for 20 years.( JIT: Just In Time). During this period, he has learned Just In Time philosophy and method of improvement of productivity in manufacturing plant. Continuously he has been engaged in effective introduction process of Production Management System to small and medium enterprise and even big enterprise.
Field of expertise
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Productivity Improvement
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Lead Time Reduction
Professional industry
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Automobie
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Electric and Electronics
Former deputy plant manager of Tahara plant, Toyota Motor Corp. (OB)
Hiromitsu Hayashida
Former deputy plant manager of Tahara plant, Toyota Motor Corporation (OB)
He provides improvement guidance in accordance with the actual conditions of each company based on the Toyota Production System. He can also provide guidance on improvement activities for entire plant including Production Engineering Department, Production Control Department, and Purchasing Department. He has a wealth of experience in guiding for plants in a variety of industries.
International improvement activity
Argentina, Thailand, Indonesia, Russia, Korea, China, Canada
Denso OB, former plant manager of Denso Malaysia and former plant manager of Denso Brazil
Toshio Morishima
Toshio Morishima has a wealth of experience including the management coordinator of the Denso Italy plant. A member of the Malaysia Japan Automotive Industries Cooperation (MAJAICO). He has abundant overseas experience. He speaks English so he does not need an interpreter.
Field of expertise
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Productivity Improvement
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Management Improvement
Professional industry
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Automobile
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Electric and Electronics
Expert Specialist
Kouichi Kakizawa
Introduced Toyota Production System at the Quality Control Division in Ricoh after training for five years in Motomachi Plant of Toyota Motor Co.
At Ricoh, he launched a Ricoh Production System based on the Toyota Production System. After that, he instructed other industries, such as food and confectionery industry and medical industry etc., on the Toyota Production System.
Field of expertise
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Quality Improvement
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Productivity Improvement
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Lead Time Reduction
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Safety Improvement
Professional industry
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Architecture and Construction
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White-Collar
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Warehouse Logistics
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Medicine
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Food
Former Chief Leader of Takaoka plant, Toyota Motor Corporation (OB)
Tadashi Mori
A hard-core craftsman on the shop floor who has supported the Painting division of Takaoka plant at the forefront. He has experience of PMR (Plant Management Requirement) assessor at TMMC (Toyota Motor Manufacturing Canada). In addition, he provided various shop floor trainings and guidance as a Toyota Production System trainer.
He also has a wealth of improvement experience as a consulting trainer for other companies.
Field of expertise
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Toyota Production System (TPS) Trainer
Former Chief Leader of Vehicle Quality
Production Engineering Division at Toyota Motor Corporation (OB)
Mitsuru Suzuki
A hard-core craftsman on the shop floor who has supported the assembly group and company-wide vehicles BMC of the headquarter plant at the forefront. His strong feeling for the shop floor that he does not compromise attracts people. He has worked as a special skill trainer and currently provides various shop floor trainings and guidance including the Toyota Production System.
Field of expertise
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Human Resources Development
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Toyota Production System (TPS) Trainer
Toyota Motor Corporation（Manager, Production Control Dept. at Head office factory / GPC）
DENSO TEN Alumni（Production Management Department / Logistics Management Department Manager Level）
Tsutomu Orito
Profit improvements (break away from the deficit) Upon customer’s requests, I have improved domestic and overseas companies, for examples, productivity improvement, quality improvement, products and parts inventory reduction, logistics cost reduction, production lead time reduction, and human resource development for shop floor staff.
Field of expertise
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Quality Improvement
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Cost eduction
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Productivity Improvement
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Lead Time Reduction
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Human Resources Development
Professional industry
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Automobile
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Warehouse Logistics
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Food
Professional Engineer (Engineering management field)
Ishikawa Hisayoshi
Technical consultant for production technology, quality control, equipment maintenance and reliability improvement. At the same time as improving manufacturing site, he develops human resources so that improvements can be made continuously at each manufacturing site.
Field of expertise
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Quality Improvement
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Productivity Improvement
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Human Resources Development
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Equipment Maintenance
Professional Industry
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Automobile
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White-Collar
Former Chief Leader of Headquarter plant, Toyota Motor Corporation (OB)
Tadamasa Ishigaki
A hard-core craftsman on the shop floor who has supported the assembly group of the headquarter plant at the forefront. His strong feeling for the shop floor that he does not compromise attracts people. He has worked as a skill development group trainer and currently provides various shop floor trainings and guidance including the Toyota Production System.
International improvement activity
China, Thailand
Gemba Kaizen (work-site improvement) Consultant
Toshio Takeuchi
Areas of expertise are innovation instructions for production department, indirect department, production management department, and logistics systems.
Field of expertise
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Quality Improvement
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Productivity Improvement
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Human Resources Development
Professional Industry
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Automobile
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Electric and Electronics
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White-Collar
Former employee of Sony Corporation (OB)
Kenichi Sawada
He was in the semiconductor department and acquired quality control, production control, and clean technology etc. while working from R&D department to manufacturing department of LED element, imaging device, liquid crystal device, and semiconductor wafer process etc.
Area of specialty
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Improvement of manufacturing shop floor focusing on manufacturing quality improvement, productivity improvement, and building a safe workplace etc.
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Support for workplace awareness improvement based on “5S”
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Factory diagnosis for continuous profit improvement
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Support development of young human resources through training such as quality control methods, problem solving methods, and TWI training, etc.
Experienced 20 years in Sony Corporation
Genba Kaizen, Overseas Expansion Consultant
Maresuke Ishii
He is very active at the forefront of Genba Kaizen and Overseas Expansions. As investigating either overseas expansion or business development, it always comes to conclusion that producing products effectively is the matter to be considered. Therefore, he has been making efforts to improve manufacturing work-sites and he has plenty of consulting experience at plants in varieties of industry over 10 countries. He gives Kaizen instructions are based on actual situation of firms.
Field of expertise
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Quality improvement
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Productivity improvement
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Management improvement
Professional industry
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Electric and electronic
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Architecture / Construction
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White collar
RICOH Production Engineering Department
Shigeyuki Obara
At Ricoh, he implemented improvement education for managers and general employees as a promotion leader of the productivity improvement project. He diagnosed each workplace, found problems, and implemented improvement activities at shop floor (achieved significant results, such as improving productivity, reducing lead time, and reducing inventory). After that, he was transferred to a consulting section for external companies, and conducted shop floor diagnosis and consulting for various industries.
Consulting achievement examples
As areas of specialty, regardless of the industry or business, he establishes shop floor improvements and realizes development of key personnel, improvement of quality and productivity, and reduction of lead time through the improvement activities.
Manager of Consulting Division
Miyuky Honda
Mr. Honda has over 20 years of experience with overseas accounts in Japan.
In Hirayama Co. he has been coordinating Toyota Production System consulting and training for the last 8 years. Mr. Honda has helped hundreds of foreign Specialists, Executives and Technicians in grasping the essence of TPS. He is also in charge of leading Benchmark Programs for Consulting partners from overseas.
Management consultant, Doctor of engineering
Kazuhiro Tsuchiya
After working as a leader of work restructuring and system restructuring at a major electronics manufacturer and as a consultant (executive officer) at Japan Excel-Management Consulting Co., Ltd. (JEMCO), he is currently the business manager of IMOC (Inventory Management Operation/Outsourcing Center).
Field of expertise
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Inventory control
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Professional industry
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Automobile
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Electric and electronic
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Medicine
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Food